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Amazon Fresh has officially opened its first-ever location to the public. Situated in Woodland Hills, at 6245 Topanga Canyon Blvd., the grocery store is now “open to everyone,” as Jeff Helbling, vice president of Amazon Fresh stores, announced in a blog Thursday, Sept. 17. The 35,000-square-foot Amazon Fresh, which replaces a Toys “R” Us, for the past few weeks was only shoppable by invitation. It’s open from 7 a.m. to 10 p.m. daily.
“Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online,” Helbling wrote. “We’ve taken our decades of operations experience to deliver consistently low prices for all, and FREE, same-day delivery and pick-up for Prime members.”
Customers shopping Amazon Fresh, like as with many other grocers including sister store Whole Foods Market, will find a wide assortment of national brands, produce, meat, and seafood, alongside daily-made prepared foods. Of more interest is undoubtedly Amazon Fresh’s technology. Take for example the Amazon Dash Cart, which enables customers to skip the checkout line. Dash Cart is being tested at the new Woodland Hills store. Or the new Alexa features that can be used to manage shopping lists and better navigate aisles. Looking for a hard-to-find item? Ask Alexa and the smart-device with point you in the right direction.
“We’re thrilled to open our doors to serve the entire Woodland Hills community today,” Helbling wrote. “We’re also proud to support the community by creating hundreds of high-quality local jobs and donating over 350,000 pounds of food to local L.A. food banks.”
As part of its opening in Woodland Hills, Amazon Fresh is offering “low-priced items that are available every day” including $0.15 cent bananas, $0.89 cent baked bread, $1.79 pizza slices, and $4.97 rotisserie chickens (download the opening circular here). Other deals available during the opening include:
- Coca-Cola 12-pack (12 fl. oz. cans), $2.69
- Frito-Lay chips (7.75-9.75 oz.), buy one get one free
- Cheerios cereal (10.8-15.2 oz.), $1.99
- Strawberries (16 oz. container), $1.99
- Organic seedless grapes, $1.79/lb.
- Atlantic salmon filets, $5.99/lb.
- USDA Choice Fresh brand New York strip steak, $7.69/lb.
- Cursive Rosé, $9.29 (92 points)
“In addition to offering a wide assortment of national brands, we’re pleased to offer a range of local LA favorites including pastries from Rockenwagner Bakery, coffee from Groundwork Coffee, cured meats from Maestro Sausage, beer from Angel City Brewery, and more,” a spokesperson told What Now Los Angeles (WNLA) in an email. “We’re proud to serve the Woodland Hills community by creating hundreds of high-quality local jobs, and providing a new, low-priced grocery store in the area…”
Several new Amazon Fresh stores are planned across SoCal and slated to open soon including in nearby Porter Ranch. To read all of WNLA’s coverage of the new grocery store, click here.