Boisson Making West Coast Debut with Three New Sites

The non-alcoholic beverage retailer is coming to Beverly Hills and Studio City
Boisson Making West Coast Debut with Three New Sites
Photo: Official
Listen To This Post

Boisson, the non-alcoholic beverage retailer, is expanding to Los Angeles County with three new sites.

Sign up now to get our Daily Breaking News Alerts

  • This field is for validation purposes and should be left unchanged.
Opt out at anytime

The New York-based company recently made its West Coast debut with a new location in Brentwood at 11762 San Vicente Boulevard. Now, Boisson, led by co-founders Nick Bodkins and Barrie Arnold, is getting ready to open two, possibly three new locations within Los Angeles County. To start, the company is set to open in Beverly Hills at 9414 Brighton Way and Studio City at 12330 Ventura Boulevard in the next few weeks, possibly next month. The former will replace The Private Room, while the latter will replace Thread Eyebrows.

Once these new locations open, Boisson has plans to open additional stores in major markets across the U.S and internationally. Earlier this year, 632 Western Partners submitted documents to the Los Angeles City Planning Department to open a new restaurant called Boisson in Wilshire Center-Koreatown at 632 N. Western Ave. The proposed 2,071-square-foot restaurant will have a 265-square-foot patio. It is unclear whether or not these two businesses are related.

These new Southern California locations are only the beginning for the company, which started in the middle of the COVID-19 pandemic when many people were reconsidering their drinking habits. It didn’t take long before ownership was able to expand to five storefronts throughout New York City. Customers interested in trying non–alcoholic spirits in a judgment-free zone can find Katy Perry’s De Soi, Blake Lively’s Betty Buzz, and other various non-alcoholic wines, beers, spritzers, and spirits. The business also offers tastings at every location, as well as special events with brands, tastemakers, and partners.

Recently the company raised a $12M seed round, bringing the company’s valuation to $47M. This fundraiser, the largest seed round for a non-alcoholic brand to date, will support the brand as it expands its store footprint to Los Angeles. The round was co-led by Connect Ventures, global venture capital firm New Enterprise Associates (NEA), and Blue Scorpion Investments. Additional investors include Undisputed UFC Heavyweight Champion Francis Ngannou, Midnight Ventures, and Red Krypton.

“The demand for non-alcoholic beverages has grown significantly over the last year, and we are excited to use these funds to expand our presence and begin partnering with restaurants and hospitality organizations,” says Bodkins, CEO of Boisson. “We believe the N/A category will become a mainstay in the food & beverage industry and are committed to providing sophisticated zero-proof sips to consumers whether they’re staying at home or enjoying an evening out.”

Boisson Making West Coast Debut with Three New Sites
Photo: Official

Joey Reams

Born in San Diego, Joey moved to San Francisco to study Music Journalism at San Francisco State University. There, he worked for several publications, including The Culture Trip and RIFF Magazine, and served as the News Editor at Golden Gate Xpress. Joey previously worked as the News Assignment Editor for Pasadena Now. When he’s not working, you can find him exploring new cities, finding delicious food, and having fun at concerts.
0 0 votes
Article Rating
Subscribe
Notify of
guest
1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Norma
Norma
16 days ago

Good

Related Posts

Pin It on Pinterest