Developer Proposes 30-Unit East Hollywood Apartment Project

A developer has submitted plans with the city of Los Angeles to build a five-story, 30-unit mixed-use apartment project in East Hollywood, according to a case opened by the planning department this week.

The owner and applicant pitching the project, which would rise at the southeastern corner of Melrose and New Hampshire Avenues, is listed as Alex Amirkhanian, a founder of real estate investment management company Tower Investments Group.

The project site consists of a four-unit mixed-use building and a commercial building that has held tattoo shop Marginalized Tattoo. It was acquired by an affiliate of TIG in 2014 for about $2.2 million, according to county property records.

Plans call for the site’s current buildings to be demolished to make way for a roughly 29,000-square-foot mixed-use building with 30 one-bedroom apartments over about 1,650 square feet of ground-floor commercial space at the corner of Melrose and New Hampshire Avenues.

The applicant is requesting Tier-3 project incentives under the city’s transit-oriented communities program, including a height increase from 50 feet to about 67 feet and a 67-percent density bonus, among other incentives. The project developer would reserve three apartments for extremely low-income households, plans show.

The architect for the proposed development is listed as Bittoni Architects.

Project plans include an array of amenities, including a movie room, residential lounge with co-working space, and a second-floor yoga room with a balcony.

The development would provide 19 automobile parking spaces across underground and at-grade levels of parking, as well as 20 bicycle spaces. Vehicular access would be given by two entry points from New Hampshire Avenue.