Fairfax’s 74-Year-Old Diamond Bakery Seeking $400K In Donations To Stay Afloat

As of this publication, the bakery had only hit roughly 1 percent of its lofty goal.

Diamond Bakery, a Fairfax mainstay since 1946, has launched a GoFundMe with a goal of raising $400,000 to “survive in these hard times.” 

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“Before the pandemic, Diamond Bakery was set to keep its doors open for another decade,” Raymond Luna, the company’s president, writes on the crowdfunding site. “We’ve been open since 1946 and had everything we needed to keep going. Diamond Bakery has always supplied to many other restaurants in Los Angeles as well as grocery stores. With the pandemic, restaurants shuttered their doors, some declared bankruptcy, and those that remained open ordered significantly less from us.”

Diamond Bakery’s goal is to make it through the end of the year, Luna says, at which point, the bakery should be able to rebound. “If we can survive throughout the end of this year, we should be back on our feet and ready to go for next year.”

The donations, which as of this publication were shy of 1 percent of the lofty $400,000 goal, will be used to {keep as many of our employees on the payroll, as well as keeping our doors open seven days a week.”

It’s unclear if Diamond Bakery was a recipient of the Paycheck Protection Program (PPP), a forgivable loan available to small businesses as part of the $2 trillion CARES Act. The PPP was designed to cover some operating costs including payroll.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

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