Gucci is expanding in the United States with the opening of a new boutique in Los Angeles, California. Situated in The Grove, the space spans over 8,000 square feet and carries a wide selection comprising Men’s and Women’s Handbags, Accessories, Shoes, Ready-to-Wear, Gucci Beauty and pieces from the House’s travel collection, Gucci Valigeria.
With a wide assortment of handbags and accessories available, guests will discover the House’s signature Horsebit 1955 and the Jackie 1961 lines as well as precious leather handbags presented alongside the SS24 Gucci Ancora and Pre-Fall collections.
Guests are welcomed by a restored façade, and distinguished by a multi-hued geometrical motif whose veining elegantly frames the House’s logo. The design of the interiors is equally refined, as the marble flooring echoes the House’s logo on the façade through its discreet palette and geometric shapes, drawing inspiration from designs found across antique historic buildings. Soft rich fabrics in lighter tones adorn the walls, harmoniously complementing the ivory boiserie, which acts as a delicate backdrop to the items on display. The use of clean lines and an understated palette adds to the environment’s polished and subtle charm.
Envisioned to make guests feel at home, the store is framed with built-in displays reminiscent of walk-in closets while newly designed racks inspired by classic brass designs gracefully accommodate diverse product categories. Gucci Décor velvet armchairs, sofas and shaggy wool monochrome rugs are placed throughout to create intimate corners. The aesthetic dialogue between elements drawn from different places and eras speaks to the House’s core narrative, resulting in a space that is sophisticated and surprising at the same time.
As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.
