Iconix Fitness Adding Hollywood Park Outpost in Early-2022

At 56,000 square feet, the planned location of Iconix Fitness at Inglewood’s Hollywood Park will be approximately double the size of the Long Beach location. Already, progress has been made on the construction of the building with the foundation complete and the utilities brought to the site, Kurt Schneiter, owner of Iconix Fitness, told What Now Los Angeles in a phone interview.

Schneiter confirmed that there are other locations for Iconix Fitness planned, but was unable to disclose what neighborhoods are being considered.

Once complete, the Iconix Fitness location at Hollywood Park will feature a rooftop pool. Approximately 20,000 square feet will be available on the roof area with 14,000 square feet tailored for outdoor fitness, a turf area, and an area for outdoor classes. There will also be a catering venue on the roof, which will be able to service up to 500 people at once.

Compared to the Long Beach location, there will be a larger area for weights, cardio, and stretching. There will also be areas specialized for massage and treatments, such as restorative sessions for chronic pain and mobility issues.

To add on to the local historic narrative, Schneiter said that the developers will put together a wall of fame for past Inglewood residents who have accomplished outstanding athletic achievements. 

Additional programs will include socializing events, such as “Wine Down Wednesdays,” which will offer wine and non-alcoholic beverages to guests in order to foster a welcoming, communal environment.

“Wherever we go, we don’t go there because we can get a nice building or whatever. We go because we believe this location, we believe, will be an iconic location, hence the name ‘Iconix’,” Schneiter said. “We believe wholeheartedly that Hollywood Park will be the finest venue in Southern California for sports.”

Hollywood Park is a former horse racetrack that has been transformed into a mixed-use, master-planned community with plans for up to 2,995 residences, 620,000 square feet of retail, 75,000 square feet of office space, and a 110,000-square-foot casino card club. There are also 25 acres of parks and open space. The casino features 125 card game tables, off-track betting, and a sports bar and restaurant. Its anchor tenants include Cinépolis and Three Weavers Brewing Company. Also planned for the restaurant lineup is Sky’s Gourmet Tacos.

On the 238-acre Hollywood Park site, Los Angeles Rams Owner Stan Kroenke also teamed up with developer Stockbridge Capital Group to add an 80,000-seat NFL stadium, called SoFi Stadium, and 6,000-seat performance venue to the site. The NFL stadium opened in August 2020 and serves as the home to the Los Angeles Chargers and the Los Angeles Rams and is scheduled to host Super Bowl LVI in February 2022.

Below, see a few photos of the Long Beach location of Iconix Fitness, provided courtesy of Schneiter.