This week, IKEA U.S. announced its plans for two new planning studios in the Los Angeles area that are set to open in spring 2022. The new “touchpoints” will focus on providing inspiration and smart home solutions for city living. These two locations will be the first IKEA planning studios on the West Coast.
In the two centrally located planning studios, customers will be able to book appointments and get support from design specialists with planning and ordering home furnishing solutions that require a bit more help – such as kitchens, bedrooms, and bathrooms. The concept for these studios is based on extensive market research to understand consumers, what logistical barriers they face, how they like to shop, how they live at home, and more, according to a press release.
“IKEA is transforming to better meet the needs of our customers, and we are excited to strengthen our presence in Los Angeles and be where people are – whenever and however they want to meet IKEA,” said Javier Quiñones, CEO & Chief Sustainability Officer, IKEA U.S. in a statement yesterday. “We’ve seen that customers are still eager for in-person experiences. That’s why we’re investing heavily in brick and mortar locations, and newer, more accessible store formats like the two L.A. planning studios – in addition to e-commerce.”
IKEA Long Beach will be located in the Long Beach Towne Center at 7611 Carson Blvd. The second location is being finalized and will be announced soon.
