Juice It Up! Debuts Handcrafted Smoothies, Raw Juices and Superfruit Bowls in Long Beach

Smoothie & Superfruit Bowl Chain Continues Expansion Throughout Southern California
Juice It Up! Proudly Debuts Handcrafted Smoothies, Raw Juices and Superfruit Bowls in Long Beach, California
Photo: Official

Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, acai and superfruit bowl chains, has opened in Long Beach, California, expanding the brand’s Southern California footprint to more than 75 locations. The restaurant is owned and operated by Wesley Cureton, a Long Beach resident and first-time franchisee. Located in the Spring Street Shopping Center across from Millikan High School and minutes away from California State University, Long Beach and the Long Beach Airport, Juice It Up! is now serving its full menu of deliciously flavorful fresh-squeezed raw juices, blended-to-order smoothies, açaí and superfruit bowls.

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“I’ve dreamed of opening my own business for years and I’m thrilled I get to introduce Juice It Up!’s handcrafted raw juices, smoothies and superfruit bowls to my neighborhood of almost four decades,” said Cureton in a statement. “One of the many reasons I was drawn to Juice It Up! was its commitment to its local communities, and that’s something I plan to dive into right away by building relationships with local schools and organizations to host fundraisers, events and more.”

Across its nearly 130 locations, Juice It Up! boasts a menu focused on flavor and functionality — crafted to not only taste great but support a healthy and active lifestyle. As an innovator of lesser known superfruits and functional food science, the brand dominates the food and beverage sector with a wealth of smoothie, bowl, juice and snack options. For nearly three decades, Juice It Up! has helped guests “Live Life Juiced!,” a motto that underscores the brand’s commitment to providing products geared to fuel each day.

Juice It Up!’s new Long Beach store is located at 6508 E. Spring St.

Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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