The revived Southern California fast-food Mexican restaurant chain Naugles Tacos & Burgers is opening a new location in Artesia.
This will be the third location for the micro chain formerly owned by Del Taco between 1970 to 1995. After current president Christian Ziebarth, CEO Josh Maxwell, and CMO Dan Dvorak won the trademark rights for the company in 2015, they began to reopen the chain that once had over 200 locations. The trio started the revival in Fountain Valley, followed by Huntington Beach and a third spot in Stanton. The company recently announced the Huntington Beach location will close after five years, but they will be opening a new site in Artesia.
Once they obtained the rights to the company’s name, Ziebarth and chef John Smittle re-created the original menu and its flavors from scratch. The three founders began hosting pop-ups at various locations to further gather ground support. The exact location and opening date of the new Artesia location are unknown, but when the restaurant does open, guests can expect various burritos, tacos, cups, breakfast burritos, and burgers, including their new chili cheeseburger.
“We want to thank the Waterfront Hilton for the opportunity to serve the public at the HB Concession Stand for the last five years,” Naugles Tacos recently said on Facebook. “We had a wonderful experience with the Huntington Beach community and introducing Naugles to the beach-loving tourists. We wish the Hilton all the success as they expand their new and improved food and beverage services to the concession stand. Thank you, everyone, and we look forward to seeing you at our Fountain Valley, Stanton, and (opening soon) Artesia locations.”