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Amazon Tuesday announced plans to launch Dash Cart, a “smart” grocery store shopping basket with a built-in, tech-driven checkout. The e-commerce giant said it would test the product out of the company’s new Woodland Hills grocery store.
Slated to open later this year for in-person shopping, the forthcoming Amazon grocery store, at 6245 CA-27, replaces Toys ‘R’ Us. Announced in 2019, the store has been operating since April 2020 but only to field online purchases.
Dash Cart is similar to the e-commerce giant’s Amazon Go model where patrons can walk right out the door with goods in hand without ever visiting a cash register. But with Dash Cart, shoppers can seemingly carry more items.
Dash Cart eliminates the traditional checkout line using built-in screens and sensors to calculate what a shopper has placed inside for purchase. Customers using Dash Cart are charged through their Amazon account as they exit the grocery store through a dedicated Dash Cart lane.
Dash Cart users can fill the basket with a few bags worth of items and then “just walk out” of the store, Dilip Kumar, VP of Amazon’s physical retail and technology, told CNET.
“Our primary motivation for building this was to be able to save customers time,” Kumar said. “The alternative solutions are standing in the express checkout lanes or fumbling through self-checkout stations.”
Amazon is opening another grocery store nearby in Porter Ranch in place of sister brand Whole Foods. It’s unclear if the Porter Ranch store will be like the forthcoming Woodland Hills outpost.