Secret Location And Hasbro Bring To Life The Magic Of LITE-BRITE With LITE-BRITE: Worlds of Wonder, A New Immersive Experience

Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play
SECRET LOCATION AND HASBRO BRING TO LIFE THE MAGIC OF LITE-BRITE WITH LITE-BRITE: WORLDS OF WONDER, A NEW IMMERSIVE EXPERIENCE
Photo: Official

Secret Location, a Toronto-based Emmy award-winning content studio, has joined forces with Hasbro, Inc. (NASDAQ: HAS), a toy and game company, to launch LITE-BRITE: Worlds of Wonder, an immersive 60-minute experience designed to inspire creativity and fun for all ages. LITE-BRITE: Worlds of Wonder will open its doors on November 7th at Santa Monica Place, just steps from the ocean in Downtown Santa Monica. Tickets are available through Fever, the entertainment discovery platform.

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The LITE-BRITE: Worlds of Wonder experience, licensed, created and developed by Secret Location, reimagines the Hasbro toy with new interactive components. Visitors will be immersed in glowing, life-sized pictures through eleven interactive rooms across three themed worlds, all filled with thousands of interactive lights. Guests can control larger-than-life games using their bodies, making for a truly gamified experience.

Key Features of the Experience:

  • 60-minute immersive show
  • 11 interactive rooms & game zone
  • 360° immersive theater featuring three themed worlds: Underwater, Prehistoric and Outer Space
  • Artist gallery showcasing works by local LA artists inspired by the LITE-BRITE aesthetic
  • LITE-BRITE photo booth
  • Sensory Play Stations allowing guests to interact with the show through physical movements

“We love to see the evolution and success of LITE-BRITE: Worlds of Wonder, which started as a 60-minute immersive show with gamification all in one room and has now expanded into a larger footprint at Santa Monica Place, featuring 11 interactive rooms, 360° immersive theater and game zone,” says Matt Proulx, Senior Vice President of Experiences, Partnerships and Music at Hasbro in a statement. “This transformation showcases the power of this 50-year-old brand that has sparked creativity, ignited imagination and inspired countless works of art.”

LITE-BRITE: Worlds of Wonder embraces the endless possibilities of imagination, encouraging guests to dive into interactive artworks, explore sensory play stations, and play in a game zone. Relive your childhood dreams in a 360-degree immersive theater where you’ll travel underwater, go back in time and venture into outer space. The immersive experience stays true to the original toy; the visuals are entirely driven by the distinctive hexagonal peg pattern and uses only shades of colors from the six original pegs: orange, pink, green, blue, yellow and clear.

Ryan Andal, President and CEO of Secret Location, said: “As we bring this immersive adventure to its fourth city, we’ve reimagined how guests can engage with the beloved LITE-BRITE brand in ways that have never been done before. This show pushes boundaries, introducing new ways to immerse visitors in the vibrant and creative world of LITE-BRITE: Worlds of Wonder. We’re more excited than ever to continue this journey, lighting up new cities and expanding the magic of this iconic experience.”

LITE-BRITE: Worlds of Wonder will be open from November 7th. Tickets are officially on sale and can be found here.

For additional information about the forthcoming experience LITE-BRITE: Worlds of Wonder including ticket prices and hours, guests can visit litebriteimmersive.secretlocation.com/los-angeles/.

Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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