National burger chain Shake Shack is opening a new location in Beverly Hills, located at 9601 N Santa Monica Blvd.
Although the New York-based company has locations throughout Los Angeles County, this will be the first site in Beverly Hills, replacing Panini Kabob Grill in a few weeks, sometime in early Summer 2022. The new location will sit between Shake Shacks in Westfield Century City and Tri-West. This is a massive accomplishment for Founder Daniel Meyer, who started the company as a hot dog cart inside Madison Square Park in 2001 and now has over 200 locations in the United States and over 100 internationally.
The company is celebrating National Pride Month with their 2022 Pride Campaign, introducing three new shakes: chocolate churro, sprinkle cookie, and oreo cookie funnel. On top of the temporary new flavors, the company will donate 3 percent of sales from all their June shakes directly to The Trevor Project. The shakes will be available through June 20 at all locations other than in airports, stadiums, and ballparks.
Despite the forward-thinking initiative, Shake Shack has also found itself in the news with burger bun company Martin’s, which has supplied Shake Shack since the chain opened in 2004. Last month, the Philadelphia publication Billy Penn reported that executive chair Jim Martin had provided over $100,000 of support to Doug Mastriano. The latter has an unfavorable history related to topics concerning COVID-19 vaccines, anti-abortion laws, and the legitimacy of the 2020 election. After customers demand the company drop ties with Martin’s, Shake Shack has released a statement on the issue:
“Shake Shack has always championed equality, inclusion, and belonging at our company — and we know these values are important to our guests and team members. Shake Shack does not make political donations, nor does the company endorse the political donations of private individuals. In regards to the actions of individuals associated with the Martin’s company and their personal political donations — those are the choices of those individuals and do not express the values of Shake Shack. We continue to be in active conversations with Martin’s to express our concern.”
