Starbird announced its entrance into the Southern California market with the opening of its Pop-up kitchen in South Bay. This location officially marks Starbird’s eleventh location in the state and first-ever debut in the greater Los Angeles area. The chicken concept that was founded in the Bay Area, is rolling out a limited menu that will be available from 10:30 a.m. until menu items are sold out each day. In anticipation of the brand’s rapid expansion across west Los Angeles in 2022, the exclusive menu trial in the South Bay will showcase a sampling of Starbird’s fan favorites before the brand’s additional Southern California locations open.
The brand’s chicken is never raised with antibiotics, is individually hand breaded in a secret blend of gluten free flours and spices and is served with any one of Starbird’s nine homemade sauces. South Bay customers will now be able to try star menu items that have become a staple in Northern California, including crispy tenders, hand-chopped salads, wings with a choice of homemade flavors, sandwiches that are served on house baked rolls, and more. As part of South Bay’s exclusive menu trial, guests will also be able to try Starbird’s Szechuan Hot Sandwich that will be available starting in March for a limited time only.
“One of our biggest motivators for Starbird is elevating the customer experience through the quality of the food and customer experience,” said Aaron Noveshen, founder and CEO of Starbird in a statement. “Our bold flavors and unique menu options have quite literally swept our current customers off their feet and is part of the reason Starbird has been such a success in Northern California. We believe that the brand’s tech-enabled convenience and vast menu of feel good, crispy chicken, plant-based vegetarian alternatives and flavors will also resonate with our new Southern California guests.”
Starbird is planning to enter multiple markets across west Los Angeles and the Bay Area within the next 24 months. The brand is slated to open Pop-up kitchens in Koreatown and Santa Monica this spring, with additional streetside locations following throughout the year in Hollywood and Marina del Rey. In early summer, Starbird will debut its first Southern California streetside location in Hermosa Beach.
Starbird’s Pop-up kitchen in the South Bay will offer contactless delivery and pick-up through its website, mobile app, and various third-party delivery partners. The new Pop-up kitchen is located at 16711 Hawthorne Blvd. Lawndale, CA. and will be open for delivery Monday – Saturday from 10:30 a.m. – 10 p.m., and Sunday 10:30 a.m. – 9 p.m.
