Husband and Wife Steve and Dina Samson — the founders of Downtown LA restaurant Rossoblu and the adjacent casual pizzeria Superfine Pizza — will open a new concept in early 2023.
The incoming California-Italian eatery will be called Superfine Playa and take over the soon-defunct Bull & Butterfly space — 12746 W Jefferson Blvd, Playa Vista, CA 90094 — formerly helmed by Lemonade founders Heidi and Alan Jackson. Bull & Butterfly will remain open until December 18.
The incoming eatery will boast 86 seats inside and 60 outside, opening for dinner and weekend brunch initially before eventually serving weekday lunch.
Superfine Playa will be a full-service restaurant, serving the same long-fermented NY-style pies as Superfine Pizza with added pasta, wood-grilled proteins, and produce options “sourced from the nearby Playa Vista Farmers Market.”
