The Stand Sets May 2021 Opening Timeline For NoHo West

A new location in Rancho Santa Margarita is also planned with an opening early next year.
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The Stand, one of many restaurants planned for the NoHo West development in North Hollywood, has a timeline for opening. Founder and CEO Murray Wishengrad this week told What Now Los Angeles that the restaurant is expected to make its debut on May 1, 2021. The location, at 6140 Laurel Canyon Boulevard Suite H-140, sits directly under Regal Cinemas

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“There are very few like it,” Wishengrad said referring to the restaurateur’s attraction to the mixed-use project. “It’s an exciting project that attracted us from the beginning, not just the location. It’s really a true destination.”

The Stand is a fast-casual concept offering “something for everybody,” with entree salads, burgers, and “stand-wiches.” The Stand started in Encino, California in late 2003 and has since shifted from “classic American tradition” to something that is more “food forward” with “classics redefined.” There are currently eight locations in Southern California, from Northridge to Irvine. “Our menu type is more common in a sit-down environment … It’s really a casual, dining restaurant in a fast-casual model,” Wishengrad said.

The Stand has another restaurant planned, this time at Rancho Santa Margarita. It will open in the first quarter of 2021 in the Plaza Hill Paseo center, at 22342 El Paseo.

NoHo West is currently home to tenants like It’s Boba Time (which is also opening a DTLA outpost), California Fish Grill, and Trader Joe’s. Other tenants “coming soon,” according to the project’s website, include Creamistry, The Hummus & Pita Co., MOD, Robeks, and Starbucks.

Michelle Goldchain

Michelle Goldchain is a D.C.-born content creator who previously worked as the Editor of Curbed DC at Vox Media for three and a half years. She has contributed to several local publications, including Vox, Education Week, Washington Business Journal, Eater DC, Washington City Paper, DCist, Washingtonian, and Greater Greater Washington. She also has a background in photography, social media management, and the visual arts. Her main side hustle is a surreal comedy show on YouTube, called Artsplained, that focuses on increasing interest and knowledge in the arts through quirky sketches and long-form essays.
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