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The Stand, one of many restaurants planned for the NoHo West development in North Hollywood, has a timeline for opening. Founder and CEO Murray Wishengrad this week told What Now Los Angeles that the restaurant is expected to make its debut on May 1, 2021. The location, at 6140 Laurel Canyon Boulevard Suite H-140, sits directly under Regal Cinemas.
“There are very few like it,” Wishengrad said referring to the restaurateur’s attraction to the mixed-use project. “It’s an exciting project that attracted us from the beginning, not just the location. It’s really a true destination.”
The Stand is a fast-casual concept offering “something for everybody,” with entree salads, burgers, and “stand-wiches.” The Stand started in Encino, California in late 2003 and has since shifted from “classic American tradition” to something that is more “food forward” with “classics redefined.” There are currently eight locations in Southern California, from Northridge to Irvine. “Our menu type is more common in a sit-down environment … It’s really a casual, dining restaurant in a fast-casual model,” Wishengrad said.
The Stand has another restaurant planned, this time at Rancho Santa Margarita. It will open in the first quarter of 2021 in the Plaza Hill Paseo center, at 22342 El Paseo.
NoHo West is currently home to tenants like It’s Boba Time (which is also opening a DTLA outpost), California Fish Grill, and Trader Joe’s. Other tenants “coming soon,” according to the project’s website, include Creamistry, The Hummus & Pita Co., MOD, Robeks, and Starbucks.