Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. The fully immersive seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as an exciting menu of seasonal shared plates. It will also feature live entertainment from local up-and-coming musicians, comedians and artists.
The 8,000 square foot indoor/outdoor taproom will bring Truly to life in a new, dynamic way. From tasting exclusive new flavors from one of ten taps, to indulging in the globally inspired food menu, or discovering new cocktail-inspired seltzers that push traditional seltzer boundaries, visitors from all walks of life can experience everything Truly Hard Seltzer has to offer.
“Innovation and exploration are at the core of our mission at Truly LA,” said Operating Manager Bradford Fullerton in a statement. “We are providing something entirely new for our drinkers while creating a vibrant, fully immersive venue to attract new fans and culture seekers.”
Embedded in the heart of the downtown Los Angeles Arts District, Truly LA is a cultural hub with local artist-commissioned murals adorning the exterior and a regular calendar of entertainment in the space. Art and creativity will thrive on the Truly LA stage, which will feature intimate shows in partnership with Live Nation. To bring visitors ongoing cultural entertainment, select performances will be live streamed from the taproom to drinkers around the world.
After almost a year of collaboration with design collaborative Bergmeyer, Truly LA was “purposefully designed to galvanize the connections between brand and consumer while setting the baseline for an authentic hard seltzer experience,” said Brian Perlow, Principal of Bergmeyer. “Truly LA blurs the lines between the hardscape of the Arts District and a lush outdoor garden area before transitioning to a bright and inventive pavilion. This is where Truly Hard Seltzer is the star of the show, tapping into the creative culture of the neighborhood and engaging Truly drinkers in an experience that emphasizes fresh-flavored adventure and discovery.”
Truly LA is the twelfth of Boston Beer Company’s hospitality locations, joining the Sam Adams Taproom in Boston; the historic Sam Adams Brewery and Taproom in the Jamaica Plain neighborhood of Boston; the Sam Adams Taproom in Cincinnati; four Dogfish Head locations in Delaware and one in Miami; the Angry Orchard Innovation Cider House in Walden, N.Y.; the Angel City Brewery in Los Angeles; and the Coney Island Brewery in New York City.
Truly LA is located at 218 Traction Ave in Downtown Los Angeles, adjacent to the Angel City Brewery.
