Zara opened its new flagship store at the Westfield Topanga in Canoga Park, CA, with innovative features designed to transform the customer experience and integrate in-store and online shopping. Situated in a prominent location within the shopping center, the 31,000 sq ft Zara store showcases the brand’s latest collections.
In addition to the Women’s and Men’s collections, the store’s two floors include over 5,300 sq ft dedicated to Kid ́s collections, from newborns to 14 years old, as well as Zara ́s most recent launches, such as Lingerie, and a commercial area for Footwear and Accessories.
Designed by Zara’s Architecture team, the store’s interior is accented with neutral tones and natural textiles that create a clean backdrop for customers to visit each section. On the first floor, the Womenswear space features predominantly white interiors, with most of the new customer services concentrated at the back of the floor. Menswear and Kidswear areas are spread across the basement floor with hints of color and warmth coming from wooden furniture.
Zara’s Topanga store is just one example of the brand’s investments in new, high quality, digitalized, and differentiated stores, which feature highly efficient technological tools that welcome customers to explore Zara products in a spacious, light-filled and integrated space.
The new store is integrated with the brand’s online platform and provides in-store services such as fitting
room reservation service and a two-hour pick-up service for online orders, self-checkout areas, as well as the ability to search online for in-stock items at the store. For the first time on the west coast, the store features an online shopping collection point with an automated storage area for up to 400 orders and automatic online returns point.
As part of Zara’s sustainability goals and our commitment to efficient store design, construction and management, Zara Topanga has advanced eco-efficiency systems that reduce environmental impact. These systems include efficient heating and cooling systems, energy-saving LED lighting and the use of more environmentally friendly materials.
The flagship is connected to Inditex’s internal “Inergy” platform, which monitors the consumption of the store’s air conditioning and electricity installations to optimize their management, identify the most efficient systems, improve maintenance and help inform strategies to reduce energy demand. Zara continuously works to reduce the environmental impact of its teams’ daily decision-making with a holistic strategy for every phase of the value chain. We also develop reuse and recycle programs to promote the circular economy while reducing waste and use of new raw materials.
