Aesop announced that it has opened their new Beverly Drive boutique, situated in the heart of Beverly Hills at 321 North Beverly Drive. Further expanding Aesop’s broad retail footprint, the newest opening is a vintage space complete with an intimate Fragrance Library and space for bespoke skincare consultations. As with each Aesop store, Beverly Drive draws on the influence of its local community and surroundings for a best-in-class LA experience.
The design of Aesop’s store on Beverly Drive takes a subtly cinematic approach, apt for its location in the heart of Los Angeles. It is the work of the brand’s in-house design team, who decided to keep the shell of the space intact while adding two box-like chambers furnished with vintage pieces within.
With the ceilings and walls painted a dark glossy brown, focus is pulled to the pair of alabaster structures that stand off-axis along the depth of the space. Strategically placed slits and windows allow light—both natural and theatrical—to come in at sometimes odd angles, casting dramatic shadows. The first enclosure is visible from the street through the glass facade, so passersby can peer in to see the rows of amber bottles and jars on show.
A transitional area separates the rooms—and offers an opportunity for repose, courtesy of a generous vintage sofa. Here, a comprehensive Fragrance Library allows for exploration of Aesop’s range of unconventional aromas.
Customers who journey further through, will find an intimate second space that evokes a dressing room, with dimmer lighting and a double ensuite basin for private skin care consultations. Throughout, the furniture recalls the 1960s and 70s, with a storage unit from that era of smoked glass, orange leather and chrome taking centre stage.
In this filmic environment, Aesop’s dexterous consultants are on hand to recommend the formulations best suited to each customer’s individual needs.
