Roll-Em-Up Taquitos, the street casual restaurant franchise, announced the grand opening of five new locations across the United States over the next 30 days increasing its market presence by almost 50%. With this new announcement, initial developers and investors in the brand are poised to open their first, of many, new locations in local and new markets across the country.
The new locations are listed below:
Lakewood, CA: 5001 Candlewood St, Lakewood, CA 90712
Palm Desert, CA: 73120 Dinah Shore Dr, Palm Desert, CA 92211
Rancho Cucamonga, CA: 7220 Day Creek Blvd #140, Rancho Cucamonga, CA 91739
Lebec, CA: 5602 Dennis McCarthy Dr, Lebec, CA 93243
Houston, TX: 2795 Katy Fwy 150, Houston, TX 77007
“We hand roll our Taquito’s made from a family recipe that my mom taught me growing up,” said Ryan Usrey, Co-Founder of Roll-Em-Up Taquitos in a statement. “We have the facility that follows these exacting standards and takes the tedious prep out of the franchisee’s hands. We then ship these proprietary Taquitos directly to each franchise restaurant. This allows our franchisee partners to focus on the four walls of their restaurant, building a great culture of guest excellence and fun with their management and staff, while delivering a taquito/nacho street food experience that cannot be found anywhere else!”
Roll-Em-Up Taquitos is delighted to announce its continued expansion across California, opening new locations in Lakewood, Palm Desert, Rancho Cucamonga, and Lebec. Each new restaurant brings the brand’s signature taquito-centric, street casual dining experience to more communities.
Roll-Em-Up Taquitos is also thrilled to debut in Texas with a new location in Houston. As the first taquito-centric franchise in the Lone Star State, Roll-Em-Up is eager to introduce Texans to its unique blend of street casual ambiance and delicious, made-to-order taquitos. This Houston opening marks a significant milestone in the brand’s nationwide expansion.
The family inspired concept, led by Ryan & Tiffany Usrey, has created its own category with a menu of BombAF Taquito’s, Nachos, street corn, churro doughnuts, and other unique side offerings. The initial success of Roll-Em-Up as a unique Brand is no surprise to those that know Ryan Usrey. Usrey has spent decades creating unique and resonating brands in the retail clothing category, capturing the culture and essence of the SoCal music, art and social scene. This is evident in the unique interior design of every Roll-Em-Up franchise, which Usrey designs, himself, for each franchise location. Vibrant and colorful graffiti walls and background reggae music in each Roll-Em-Up location reinforces the fun and unique experience of their BombAF Taquitos.
“Look, we have a menu offering that you cannot find anywhere else”, Ryan Usrey stated. “We want to align ourselves with hands on operators that want to build this brand with us. We want people that want to be a part of a family business that is ground floor and have the fun that Tiffany and I had in opening and operating our very first Roll-Em-Up. We lived at that first Chino Hills location for over a year during COVID. We survived, and actually thrived during that time. So, we know that our recipes, our food, and the fun environment we created in our restaurants will carry across the country. We are ready to Roll!”
