Roll-Em-Up Taquitos, the nation’s first taquito-focused franchise, is significantly expanding throughout Los Angeles County.
The company, owned by CEO Ryan Usrey, currently has no locations within Los Angeles County. The closest locations are Brea and Chino Hills. Now, Roll-Em-Up Taquitos plans to add even more locations throughout the area. The upcoming sites include Long Beach, Lakewood, Downey, Whittier, Glendale, and Covina. Beyond Los Angeles County, The Aurora Group is planning to open locations in Corona, Eastvale, Riverside, Temecula, Menifee, Lake Elsinore, Hemet, Murrieta, Moreno Valley, Perris, and El Cerrito.
“We are excited to welcome The Aurora Group to our Roll-Em-Up team, as we are very confident in the success this partnership will bring,” says Usrey. “We always strive to find partners who believe in our concept and show a passion for what we do. Riverside County is a great community and shows huge potential for Roll-Em-Up Taquitos to continue expanding across Southern California.”
When all of these Southern California locations open, customers can expect a focused yet straightforward menu of five different taquitos: braised shredded beef, shredded chicken, potato, cheese, and avocado. Every taquito is rolled up daily and pan-fried fresh to order with fresh, never frozen ingredients. Although taquitos are their specialty, it’s not the only thing on the menu. Guests can also expect to find house-made bacon beans, rice, chips, churro donuts drizzled with caramel sauce, and famous Street Corn loaded with butter, mayo, and cotija cheese.
“Our story is pretty simple,” Usrey says on the website. “Basically, about 17 years ago [my] father and [I] fell in love with mama Karen’s taquitos and knew the rest of the world would too. Fast-forward to today, we’re “blasting reggae” and have added a few more items like our famous street corn, beans, bomb af chips, and proprietary house sauces and guacamole. [We are] poised to expand to 500+ locations in the next five years. It’s going to be a crazy ride.”