New York City-Based Prince Street Pizza Opens in West Hollywood

Award-winning pizzeria, known as the 'home of the soho square,' will be serving slices along with exclusive merchandise from Los Angeles apparel brand, Madhappy, starting Saturday, November 14
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New York City’s Prince Street Pizza is opening its doors in West Hollywood on Saturday, November 14, serving its Sicilian-style, square slices and pizza sauce, at 9161 Sunset Blvd. This opening marks the restaurant’s first, permanent outpost on the West Coast. Prince Street Pizza is from father and son Owners Frank and Dom Morano.

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“To give Angelenos an exact taste, experience, and definition of Prince Street Pizza, the Moranos have imported their proprietary mozzarella cheese; a New York City water filtration system, instrumental in making their exact crust; and their New York City team, including WIlmer Medina Torres, now General Manager of Prince Street Pizza, Los Angeles,” according to a press release Friday.

Along with serving its classic pies, Prince Street Pizza is partnering with Madhappy — the lifestyle brand creating conversation around mental health — by serving The Madhappy, a pizza made with a Spicy Vodka Sauce. In addition, the two brands are joining forces on a collaborative capsule that “celebrates pizza as a unifying force.” The collection features a Crewneck ($175), T Shirt ($70) and Hat ($45) available in two colorways: a black set featuring the Prince St. name for New York and a white set featuring Sunset Blvd. to represent Los Angeles.

“We’ve had natural synergy with Prince Street Pizza from the jump — they represent all the things that we stand for,” Madhappy Co-Founder Mason Spector said in the release. “Family, authenticity, integrity, and making people feel good. LA and NY are the two places where our roots run the deepest and we are honored to help this national pizza staple plant its own roots on the west coast.”

Founded by Frank Morano in 2012, Prince Street Pizza is now led by his son Dom Morano, who has been credited with creating the Spicy Spring, his version of the classic Sicilian-style pizza, with meat. The new location will be very similar to the original location on Prince Street in Manhattan and will stick to serving slices and sodas. It is open seven days a week from 11 a.m. to 10 p.m. and closed on Mondays until December 14.

Featured image: Jeremy Jacobowitz

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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