PleasureMed launches as the city’s destination for a sensory experience. Spanning over 6,500 square feet of botanical bliss, the multifaceted two-story space offers a state-of-the-art dispensary; a destination restaurant serving Californian-inspired farm to table cuisine; and an intimate outdoor lounge space for craft cocktails.
Located on Santa Monica Boulevard, PleasureMed neighbors Pleasure Chest, the adult boutique owned by Brian Robinson, which first opened its doors in New York in 1971. The launch of PleasureMed marks Robinson’s venture into the cannabis and hospitality sector.
“PleasureMed will bring an array of offerings under one roof, promising to deliver a new kind of experience to West Hollywood. Intersecting the culinary and cannabis worlds, this new space will transform the way that dispensaries are perceived. By creating a shared pleasure-conscious campus, we are continuing our goal of expanding ways to increase joy in people’s lives.” shares Brian Robinson in a statement.
Designed by Studio UNLTD, visitors are welcomed into a light-filled space, inspired by the apothecaries of Havana, with 13-foot coffered ceilings. Intricate checkered marble flooring under dramatic ivory beaded chandeliers leads to an dispensary space displaying a variety of cannabis strains and products, with a focus on local and family-owned producers.
PleasureMed’s Cannabis retail offering include:
Dandelion & Frisee Caesar bottarga, croutons, parmesan
Barramundi rapini – preserved lemon, fume
Venison Burger – aioli, sesame bun, tomato, sweet & sours, arugula, cheddar
Hidden Pearl Lion’s Mane Cakes – vegan aioli, basil, cilantro, lime
Filled with plants and natural light, Irie transports visitors to an oasis while they enjoy exquisite dishes as laidback afro-latino beats play. Akin to a sommelier, diners will be greeted by cannaseurs, who have knowledge of the variety of cannabis strains and products. Should guests wish to consume, these experts will guide patrons through the dedicated menu of offerings. Irie also fosters a comfortable environment for those solely interested in a food and beverage experience. A private dining room is secluded from the main space and able to accommodate up to 15 seated guests.
Located directly behind the dispensary space lives the outdoor bar and lounge, Hind. Accommodating up to 45 people, craft cocktails (both alcoholic and zero proof) are served alongside dishes from Irie. The intimate space designed for socializing features custom white oak table tops and deeply veined leathered marble.
Wake N’ Bake – Reposado, 43, espresso, banana, cereal whip, popcorn salt
The Green Fairy – St. Germain, apple, cucumber, sparkling wine, & anise aromatics
Pornstar Slush – Oaxacan rum, Bacardi, Aquavit, pamplemousse, passionfruit, mango, coconut, vanilla bean, lime
The exterior of the property features a 67’ x 30’, 4-minute 3D video art experience that has been created by Optical Animal and Brian Robinson to illuminate the side of the PleasureMed building. Titled The Jaguar’s Eye, the piece takes viewers on a journey from the microscopic to the cosmic, finding familiar forms among a diverse cast of characters, environments, flora, and fauna. This projection will welcome new displays on a rolling basis from local artists and serve as a larger-than-life canvas on Route 66.
A nod to the Caribbean island of Cuba, Dispensary staff are outfitted in chic Guayabera shirts while restaurant and bar staff can be spotted in green leather aprons. Vintage decor in the form of cutlery and jadeite serving platters perfectly complement personalized details such as ashtrays. Meanwhile, an exclusive scent crafted by LA-based INTI Candles fills the air with notes of patchouli, palo santo, tobacco and leather saffron.
Changing the way that dispensaries are perceived and experienced, PleasureMed provides a space for smokers and non-smokers alike through the use of TerraBloom carbon filters. In concepting PleasureMed, Robinson aims to change the world’s understanding of the cannabis lounge space by making it approachable for all to enjoy.
Emphasizing community involvement, the engagement plans include a dedication to donate 4% of profits to a range of LGBTQ and Social Justice Reform nonprofits in Los Angeles – with an additional 1% being distributed to patron/employee nominated nonprofits.
PleasureMed is located at 7715 Santa Monica Blvd, West Hollywood, CA 90046.
PleasureMed
Dispensary: Monday – Sunday
8am until 10pm
Irie
Monday – Sunday
5pm until 11pm
Hind
Monday – Sunday
5pm until 11pm
