Supermodel’s Super Ice Cream Shop Launches in Santa Monica

On Friday July 2nd, Supermodel Tyra Banks launched SMiZE Cream, the “super-premium ice cream with a yummy suprize hidden inside every cup.” Banks had given locals a preview of her delicious ice cream at a neighboring pop-up in the spring. Now the whole country is able to indulge in SMiZE Cream with the recent launch of its nationwide shipping and the grand opening of its first-ever ice cream shop location in Santa Monica.

“It’s official, baby! Now everyone in mainland USA can enjoy the creamy, dreamy taste of SMiZE Cream,” Banks said in a press release. “Bite after bite, taste test after taste test, the nationwide launch of SMiZE Cream is by far my most delicious, chunk-a-licious accomplishment. Ever since I was a little girl, my mama and I have been obsessed with the creamy, crunchy, ooey-gooey comfort and delight of ice cream. Everybody has their own unique stories and moments with ice cream at the center of them—hot summer days, celebrations, even broken hearts—but ice cream always made it better.”

With the help of the nation’s top ice cream experts, including SMiZE Cream’s Ice Cream Scientist, Dr. Maya Warren, Tyra has created a decadent custard-style ice cream that will have your taste buds singing with joy. The yummy SMiZE Suprize at the bottom of every cup of this super-premium ice cream is a chunkalicious Cookie Dough truffle covered in naturally-colored sprinkles.

SMiZE Cream offers seven signature flavors to satisfy every sweet tooth: The Best Vanilla I Ever Had; Strawberry BirthYAY! Cake; Purple Cookie Mon-STAR & Me; Salted Caramel King; Cookie Caramel Queen Chocolate Barbeque; AND Brownies, I Love You! Each ice cream flavor is served in limited-edition individually packaged servings, complete with a unique AR activation per ice cream flavor that happens right on your cup.

Ice cream lovers across the country can join in the fun via nationwide shopping. SMiZE Cream is delivered in a special Creamz & Dreamz Box themed to SMiZE Cream’s mascot, DJ Splitz and her beatz. The box includes unique AR experiences and other fun surprises.

Banks acknowledges that without a team of experts to guide her, her dream of someday opening an ice cream shop would not have become a reality, so she has partnered with Eldera, the global intergenerational mentoring platform, to create a mentorship program called The SMiZE Goalz & Dreamz Factory that helps others achieve their dreams. The program strategically partners young goal-getters with experts that have at least 6 decades of life experience, who will pass down valuable advice and information to the next generation.

The SMiZE Cream shop is located at 395 Santa Monica Place, just blocks from the beach. Treat yourself to a delightful, delectable dessert perfect for a walk along the shore.