The Standard Hotel Has Closed, Won’t Renew Its Sunset Strip Lease

After a 22-year run, the West Hollywood hotel called it quits Friday
The Standard Hotel Has Closed, Won't Renew Its Sunset Strip Lease
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The Standard hotel as of Friday, January 22 has closed its West Hollywood doors for good after a 22-year run, at 8300 Sunset Blvd. The Standard announced the news this week via its website, stating that ownership would not be renewing its longtime lease.

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“It is with a heavy heart that we must announce the closure of The Standard, Hollywood, which will shut its doors indefinitely on Friday, January 22nd,” the note states. “Despite 22 years of unconditional love for our hotel, our guests, our team, and our community, the hotel was unable to prevent a significant increase to its lease, which makes operating the property impossible.” Reps for The Standard on Friday did not immediately respond to a request for comment.

First opened in 1999 under the direction of Andre Balazs (owner of nearby Chateau Marmont) with the financial backing of actors like Cameron Diaz and Leonardo DiCaprio, The Standard was Hollywood through and through — film set designer Shawn Hausman was behind the hotel’s interiors.

“Alive with personality and personalities, and the backdrop of countless legendary tales, Hollywood was the birthplace of The Standard’s culture,” The Standard wrote. “It came to life through its timeless design, live music performances at Desert Nights, blue Astroturf pool scene, living art in ‘The Box,’ and the many late, hazy nights at our nightclub incarnations: Purple Lounge, Mmhmmm and Giorgio’s. While there are and will be more Standard hotels, there will never be another Standard, Hollywood. And though it is painful to say goodbye, we know that the community we inspired will live on. Thank you for everything. We are eternally grateful.”

The Standard still operates a location in DTLA and has six remaining outposts: Maldives, London, Downtown L.A., East Village NYC, Highline NYC, and Miami.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta, What Now Los Angeles, What Now San Diego, and What Now Las Vegas.
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