Pasadena’s Daddy Chicken Shack has recently signed a 20-unit franchise deal to expand significantly throughout Los Angeles County.
Currently, the company has its only location in Pasadena, with another restaurant coming to Houston. Now, franchisees Blair Salisbury and Robin Bieker are gearing up to expand throughout the area. This is a massive achievement for Daddy’s Chicken Shack, which launched only in 2018. The duo is looking to open their first restaurant by year-end while also eyeing real estate in Santa Clarita and elsewhere throughout Los Angeles County, according to a press release.
“When we looked at this deal, I made a point to sample what we considered was their competition,” Salisbury tells What Now Los Angeles. “Hands down they have the best product, and that’s something that is really important to me having spent so much of my life in this industry. I really need to believe in the product, and I definitely feel that with the Daddy’s brand. Then the team assembled to execute the growth gave me a lot of confidence that it will succeed. Everyone involved brings a lot of their talent and expertise to the table, and I’m confident in this group.”
This isn’t the first historic signing for the company. Daddy Chicken Shack’s first regional developer deal occurred with its investor turned franchisee Dave Liniger, co-founder of RE/MAX, signed for 20-units, 10 in Phoenix and 10 in Denver. Liniger, Salisbury, and Bieker share a belief in Daddy’s that stems from several factors, with its signature chicken sandwiches at the top of the list.
With a regional development deal in place for Salisbury and Bieker, their immediate focus lies solely on their first location together. From there, the pair will begin actively marketing the franchise opportunity to qualified individuals who will carry on the Daddy’s Chicken Shack growth. The duo is also hoping to eventually expand into Pasadena, Burbank, Glendale, La Canada, Northridge, and Simi Valley. Hopefully all locations will be open within three years of the first location opening.
“I’ve been in the restaurant industry for as long as I can remember, with four generations of restaurant ownership in my family. At this point, I’m confident in saying that this line of business runs in my blood,” said Salisbury, who is also a multi-unit operator with El Cholo. “Knowing what it takes to run successful operations in this industry, I’m able to recognize a stellar business model when I see one– and Daddy’s Chicken Shack is just that. Both Pace and Chris are mastering their craft with this innovative concept and have proven that, especially amid the pandemic when they doubled their business. Robin and I are thrilled to be joining the brand during this early growth stage.”
