Developer Plans 40-Unit Palms Project

A company registered to the offices of Los Angeles real estate investment and development company Geneva Street Partners has submitted plans to build a six-story, 40-unit multifamily project in the Palms neighborhood, according to a case opened with the LA planning department on Thursday.

The project, dubbed Geneva @ Hughes North, is slated for a 19,716-square-foot lot of several parcels just south of Palms Blvd. at 3521-3537 S. Hughes Ave. that currently hold four residential structures totaling six units. Plans call for the demolition of those buildings to make way for a Tier-3 project under the city’s popular transit-oriented communities program. Geneva @ Hughes North would reserve four of its units for extremely low incomes, with the developer requesting a height increase from 45-feet to 67, among other TOC incentives.

The multifamily project would contain seven one-bedrooms, 23 two-bedrooms, nine three-bedrooms, and one five-bedroom, along with 49 automobile parking spaces and 39 bicycle spaces. Residents would also have access to about 5,400 square feet of common open space, including a 2,054-square-foot roof terrace and 1,314-square-foot rear yard.

The project parcels were purchased by project applicant Geneva XXXVI LLC, which is registered to the office of Geneva Street Partners, in a series of transactions between 2018 and 2020 amounting to about $5.8 million, according to county records. Aboard the project team is Santa Barbara-based project architect Hochhauser + Blatter Associates Architecture & Planning and Culver City-based development consulting firm three6ixty.