According to public records, LA Sushi Co, a to go spot that will offer premium sushi, is in the works for Brentwood. The applicant is listed as Nate Hahn, who owns Darren San Sushi with LA-based artist and creative strategist, Darren Romanelli (AKA DRx). Darren San Sushi’s Instagram bio currently says, “Now @lasushico,” so it seems there is some rebranding going on.
Romanelli created Darren San Sushi with Chef Taka Hirano, a renowned local sushi distributor, under the umbrella of his Epidemic creative agency. Darren San Sushi has hosted a number of pop-ups and has also been the SoFi Stadium’s sushi vendor. Now with LA Sushi Co, it appears the popular concept will be getting its own storefront and a new namesake.
“My goal is to bring together people from all walks of life and create moments where a diverse community gets together and exchanges ideas and information,” Romanelli told Flaunt in a previous interview. “I have a strong interest in bringing authentic Japanese culture and craft to Los Angeles through Darren San’s Sushi at the same level of electricity and energy mirroring Tokyo’s Cat Street.”
Romanelli’s collaboration with Chef Hirano is just one of many. Through his Epidemic agency, DRx has worked with brands ranging from Disney to Levi’s on a number of experiential and creative projects. He also owns well-known fashion label Dr. Romanelli and is a beloved fixture in L.A.’s celebrity scene with fans like Kendrick Lamar, Usher and Lupe Fiasco.
Romanelli could not be immediately reached for comment.
