Lemonade, a California-based fast casual brand known for its seasonal food and drink hosted a grand re-opening of their Burbank location in October to celebrate a remodel and new prototype launch.
Poised for brand expansion, the remodel will streamline back-of-house efficiencies which ultimately drive an improved labor model and overall unit economics. The Lemonade brand believes in sourcing close to home. Staying true to local roots, the Lemonade team worked closely with local artists, fabricators, and firms to bring the remodel to life with touches of California eating and living.
A variety of enhancements include a digital drink menu that simultaneously plays branded storytelling videos about the company’s made-to-order lemonades. This was a crucial part in sharing Lemonade’s commitment to being an innovative and technologically advanced concept.
“This prototype serves a number of purposes for Lemonade and sister brand Modern Market as we look to build out each brand, and our growing restaurant portfolio,” said Rob McColgan, CEO and Co-Founder of Modern Restaurant Concepts in a press release. “We have a clear vision in mind to curate the restaurant platform of the future, and this redesign enables us to communicate that with each guest and partner in traditional and non-traditional spaces.”
The prototype helps Lemonade continue to make strides in communicating the brand’s vision and identity in offering seasonal, healthy, and prepared foods.
This is a crucial step toward a larger vision of being a fast casual concept scaled for aggressive growth – nationally and internationally, in the near future.
