Piara Pizza Opening on Los Angeles’ Westside

Ready-made cheese and pepperoni pizzas are always hot and ready to go for rushed customers at Piara Pizza. With locations springing up throughout California, pizza lovers on Santa Monica Boulevard will soon have a faster, cheaper pizza joint
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Piara Pizza, known for its lunch and dinner discounts and conveniently-ready pies for $5.99, is opening a location on the Westside at 11281 Santa Monica Blvd within the next six months.

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Sergio Bayeh launched the company in 2005, aiming to make pizza that was both healthy and competitively affordable. Now, the pizzeria has 22 locations currently open, including an innovative drive-thru location in Van Nuys. Another 47 locations are under construction and are all slated to open before the end of 2021.

Managing partner Sean Tan said that the company always hires its employees from within the neighborhood of an opening location, indicating that the upcoming store is hiring about a month before it opens to the public on their website. 

“We want to give opportunities for the neighborhood — the neighborhood supports you,” Tan told What Now Los Angeles. “When we hire a manager from the neighborhood, [running] our stores is so easy.”

There are no freezers onsite at Piara locations — dough is made fresh in-house daily, and cheese is shipped to locations and prepared onsite rather than arriving already shredded. No preservatives are used in any of their ingredients, and their chicken wings are baked rather than fried.

“We never hit the Westside. We’re trying to bring this style of pizza to an area that always had to pay more for better quality,” said Tan. “Whoever opens a pizza place they normally charges more money. In this situation, since we’re a franchise, we keep our price the same and our quality is amazing… we want to be the healthy alternative and also reasonably priced [so] we can feed everybody — especially now, with COVID, everyone is on a financial crutch.”

Christina Coulter

Christina Coulter

Christina Coulter is an eager journalist from Connecticut with dogged tenacity and the sensibilities of a small-town reporter. Before and after graduating from Marist College in 2017, Christina covered local news for a slew of publications in the Northeast, including The Wilton Bulletin, the Millbrook Independent, The Kingston Times, The New Paltz Times and the Rockland Times. For nearly four years before the onset of the COVID-19 pandemic, Christina was the lead reporter for The Saugerties Times, living and breathing the goings-on of the 20,000-strong Hudson Valley community. Christina weathered the pandemic in Atlanta, where she got a taste for the city's people and flavors. After a brief stint covering news in Connecticut and New York once more with The Daily Voice, Christina was taken on by What Now Atlanta and What Now Los Angeles, where she aims to unweave the intricacies of both cities' bright restaurant communities.
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