What’s Crackin Is Long Beach’s Newest Breakfast and Brunch Joint

Second Street’s female-led all-day breakfast and brunch spot cooking as early as mid-October.
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Veteran bartenders and Long Beach natives Rebecca Hinderer and Melissa Almarez are collaborating on Second Street’s newest breakfast spot, What’s Crackin. Although they’re still spitballing about breakfast and brunch, What’s Crackin is landing at 4722 E 2nd Street hopefully as soon as mid-October

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What Now Los Angeles (WNLA) was able to speak with both Hinderer and Almarez about their soon-to-open and future Long Beach craze and it’s clear the full breakfast and full lunch menu is absolutely going to deliver a bit of sunshine. Following Hinderer’s employment with Long Beach’s other well-known breakfast spot The Breakfast Bar, she and Melissa decided to collaborate on something new and inviting. 

“We’re just hoping to bring a bit of charisma,” Hinderer told WNLA. Despite being advised against opening during the COVID-19 pandemic, they feel there’s no better time to deliver a welcoming, community-based environment. What’s Crackin will be replacing the space the now-closed Thai Gourmet used to occupy, in the heart of Second Street, and a quick drive to the Belmont shoreline.

Kasey Fox

Kasey Fox

Kasey Fox is a passionate writer with origins and aspirations in creative writing who has found a new voice in the exciting world of entertainment reporting. Having worked for Screen Rant, International Business Times, and The Blast, he also has backgrounds in SEO, social media marketing, and the art of entertainment itself. In his free time, Kasey hosts several podcasts on his comedy YouTube page as well as writing feature-length screenplays, of which he's achieved semi-finalist status at the Austin Film Festival's screenwriting program.
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Michael Anthony McMillon
Michael Anthony McMillon
3 months ago

Long Beachians like Rebecca Hinderer is what this city is all about. Warm-hearted, welcoming, and can’t forget great at what she does. I haven’t even been here to eat quite yet but I tell you what If Becca is part of it (or running it) you’re in good hands. I’m taking my wife this week.

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